Stock Market Secrets: What You Need To Know

You can find all kinds of information about investing. There is so much information available that after reading everything, you may find yourself even more confused than before. Everyone should learn the basic fundamentals of investing. Below is some of the information that you need.

When investing in stocks, it’s important that you keep things as simple as possible. Don’t take unnecessary risk; research before you buy and stick to your original strategies.

Before getting into the stock market, carefully observe it. Prior to laying any money down, it’s always smart to research the company behind any stock and to be aware of current market conditions. A recommended time period to observe it would be for three years. This will give you a good idea of how the market is working and increase your chances of making wise investments.

Invest a maximum of 10% of your capital into any single company. If the stock ends up plummeting in the future, your risk will be reduced.

Try to choose stocks capable of bringing in profits above those generally achieved by the market as a whole, because an index fund would be able to give you at least that much of a return. To figure out the return that a particular stock is likely to deliver, all you need to do is add the dividend yield to the projected rate of earnings growth. A stock which yields two percent but has twelve percent earnings growth is significantly better than the dividend yield suggests.

If you are a beginner at investing in stocks, be aware that success does not always happen overnight. Often, it may take a bit before stocks become successful, and many give up. Patience is a virtue you need when investing.

Create a hard copy, written plan of your goals and the strategies you will employ to reach them. This plan has to have goals for when you should sell a stock and at what price you should purchase more. This plan also need to have a budget clearly defined within it so that you invest only funds that are available. Investments shouldn’t be treated as gambles. You want to approach investing with a clear head.

Take care not to put all your money into the stock at your company. While you might feel you are doing right to support your employer by buying company stock, your portfolio should never hold only that one investment. If you mainly invest in your company’s stock and it performs poorly or the company marksrealreviews.com/daily-income-method-scam goes under, you would stand to lose a significant portion of your wealth.

Now you have read all you need to know. Hopefully, the tips gave you a little more knowledge and helped you understand how important it is to invest wisely. It’s far too easy to put off planning for your future. However, if you don’t plan ahead, you will be making your monetary future harder than it needs to be. With the knowledge you gained you can make a strategy for the future so that you can live a productive life.

Useful Ideas For Successful Stock Market Trading

The stock market can often feel overwhelming, especially if you are new to it. There are so many things to take into account, and at the back of your mind, there is the worry that you will lose your money. Thankfully, this article provides you with the basic knowledge you need to get started on the road to success.

Check out your potential investment broker’s reputation before giving him or her any money. You can be more confident of avoiding fraud by gathering important information about their track record and background.

If you invest using the stock market, it is a good idea to keep it simple. By keeping your investment techniques simple, and following a clear and concise path, you can minimize the risk you expose your portfolio to and achieve greater success.

Set yourself up with realistic expectations when investing in common stocks. Everyone knows that wealth through the stock market does not happen overnight. Success comes from a long term strategy of responsible financial investment and management. You can avoid many expensive investment mistakes by remembering this.

Utilize an intelligent, long-term plan to help you make as much money as you possibly can from the stock market. You will find more success when your expectations reflect the realities of trading, rather than attempting to look for a crystal ball that doesn’t exist. Holding stocks for the long-term home earning system busted by marksrealreviews.com is a sound approach and generally more profitable than trying to make a quick buck.

Stocks are more than paper used for trading. Stocks represent a collective ownership in the company that you have invested in. You become vested in the earnings and assets that belong to the company. In many cases, you can vote for the board of directors.

Use your voting rights if you own some common stocks. You might be able to elect people to the board or vote on major changes like selling the company. You may vote in person at the annual shareholders’ meeting or by proxy, either online or by mail.

You should have a high bearing investment account with at least six months worth of salary in it saved for just a rainy day. This way, if something crops up like an unexpected medical bill, or unemployment, you still have some money to take care of your mortgage/rent and have cash on hand to live on in the short-term.

If you are targeting a portfolio for maximum, long range yields, include the strongest stocks from a variety of industries. Even as the overall market grows, not every sector sees growth each year. By exposing yourself to diversification, you can benefit from all growing sectors and plant buying seeds in retracting industries that are undervalued. Re-balancing regularly can help you lessen your losses in those shrinking sectors, but also allowing you a better position for when they grow again.

When you decide upon a stock to invest in, only invest five to ten percent of your total capital fund into that one choice. By doing this you won’t lose huge amounts of money if the stock suddenly going into rapid decline.

You should treat your stocks as real interest into your owned business instead of just simple things you can trade. This means that you will really want to be knowledgeable about any investment you’re making. Learn a lot about the company and its various strengths. Learn about where you’re vulnerable. This gives you a better idea of whether you want to invest in stocks from certain companies.

You will want to look for stocks that average a better return than the average of 10% a year because you can get that from any index fund. If you wish to project your expected return from any particular stock, add the projected earnings rate to the dividend yield. A stock with 12% earnings and yields 2% may give you an overall return of 14%.

As this article has shown, there are a number of different ways to have success when investing in stocks. Always keep in mind that you should thoroughly research everything, and once you begin it is important you remain calm. By following the advice here, you will be well on your way to making money in no time!

Social Media Marketing Made Easy With These Great Tips

If you’re thinking about ways in which you can market your business effectively, then social media marketing is probably your best options in today’s marketplace. However, you may be unsure about how to effectively use these sites to market your business. Continue on for some good social media marketing advice that will help enhance your skills.

Ensure that you are always updating your blog and sharing it with your social media sites. Make sure you include any promotions on your blog. If you are getting a new product, new hours, etc. always share this information as well. See to it that all of this gets posted to your blog.

Utilize caution when it comes to engaging a company that offers social media marketing services. A lot of these companies are fly-by-night operations out to fleece new Internet marketers who don’t know any better. Businesses use myriads of fake social media accounts that they use bots to build. No matter how much you pay the company, your ad may never be viewed by an actual person, even if it has a high view count.

Conversation is an important idea to remember. The window for conversation is opened when a customer goes ahead and marksrealreviews.com/freelance-marketing-secrets gives feedback. Take your customers’ feedback to another level by starting a conversation. Show them that you have the ambition to alter the negative aspects of your company, or push the positive points into the spotlight.

Make links that tie all your social media sites together. Tie in things like your Facebook, Youtube, and Twitter accounts all together. On Twitter, include in your profile a URL that links to your Facebook page and blog. When you come up with different types of links in social media, you help to generate a larger customer base.

Offer special opportunities and discounts to those who follow you on social media. Provide your customers with valuable content and they will show interest in your campaign. For instance, you could hold a contest. Another option would be to give followers a special price or discount on services and products. You can also only include special announcements on any of your social media pages.

Respond to people who reach out to you. Check these sites on a daily basis and answer to everyone in a polite and professional manner.

Don’t simply push products blindly upon any reader that happens to scan through your blogs. Go ahead and add in links or any other related material to attract more people to your site. Ask people questions, have a few contests and put some photos up. Look for opportunities to interact with your followers. It is helpful to include product information that helps your readers imagine using your product or service in their own lives rather than a description of the product. Make it a goal to identify with your customer’s lifestyle, so that they will identify your product in a like manner, rather than viewing it as yet another thing to spend money on.

With this article you now have more knowledge on what it takes to become successful when it comes to social media marketing. Effective use of social media can make your business more visible online, expand your customer base, and lead to increased success.

Your Arrival To Social Media Marketing Proficiency Comes Through Our Tips

A great way to interact with customers virtually is through social media marketing. Where other plans would result in your company failing if they failed, SMM is inexpensive and any mistakes are fixable. This is a good way to connect with your audience and learn more about the people who are interested in your products or services. This feedback, along with the tips you’re about to read, will help you quickly attract customers to your site.

Use Twitter to help promote your company. Thousands of new people can potentially see your business if you understand how to use Twitter well. Spend a little time familiarizing yourself with hashtags, keywords, and other Twitter essentials.

If you’re keeping a blog for social media purposes, you have to make sure that it’s kept as active as possible. Visitors will return often if you keep it interesting with new content. This has been proven with newspaper and magazine subscriptions. Keep it regular to maximize your rate of return visitors.

Try using YouTube as part of the marketing you use for social media, to help attract specific viewers to your website. YouTube users are generally better leads because they have generally already seen a video you have posted, and won’t click on your links unless they like what they see. The more visitors who come to your site with knowledge of your products will help increase sales.

Use your content to talk about how well you are doing on social media websites. You can post about reaching milestones, like when you reach so many followers on Twitter. Thank your readers for following you, and discuss the experience you’ve had with social media. This sort of article must quickly be shared.

Come up with good titles for your posts. You should also incorporate relevant keywords into the title. Using relevant keywords in your titles will help to identify videos and attract more views.

The ads posted on social media sites are often photoshopped, intriguing images. It is smart to use intriguing pictures, because potential buyers will be lured in by what they see in your ads. If they are attracted to the ad, it is more probable that they will end up visiting your site and buying something from you.

Remember that there is going to be negative feedback for you when you market on social media as well. It’s fantastic when people really enjoy dealing with your company, but there are still those negative sides to deal with. Don’t ignore unhappy customers. Address their concerns and criticism.

Social networking should not be only about advertising your products. When you use social media, you’ll develop a better understanding of your customers. This also allows you to develop brand interaction. You can post about your products, though it may be more helpful to think of social media sites as a place for customer relations.

Read about the different types of tips for social networking. Even if you use Facebook or Twitter already, establishing a professional social media presence is very different from personal social media new program exposed Freelance Marketing Secrets use. Start your research online and consider talking with other, more experienced social networkers.

Social media marketing can be a great way to generate increased attention for one’s business. A business can also benefit when social media users spread reviews on products, or other information relating to the business. You can entice your customers by offering special deals, and friendly competitions as a means to promote your business.

It’s much easier to publish social media content after you’ve created the best content possible, found the ideal audience to target, and chosen the best type of media. Don’t get intimidated by the word “publishing.” It just means you posted information on social media so your target audience can find and view it. Once you do this, you are certain to experience increased profits.

Investing In Your Future For The Long Haul

Before purchasing stocks, you must educate yourself and learn about the most effective investment strategies. Be sure to carefully consider each investment before you put your hard-earned money into the market. This article is packed with stock market tips that marksrealreviews.com/wifi-millionaire-scam can help you make money.

Stock market investments should be kept simple. Simplify your investment actions. Whether it is in examining past performance for prediction, or doing the actual trade, avoid over-complication of the process.

Stay realistic with your investment expectations. It is common knowledge that stock market success and overnight riches do not happen instantly, unless you do a lot of high risk trading. Keep this in mind as you build your portfolio to ensure you don’t get taken advantage of.

Stocks aren’t just a piece of paper! Stocks represent a collective ownership in the company that you have invested in. This gives you earnings, as well as a claim on assets. In several cases, you can vote in major corporate leadership elections.

Go ahead and vote, take advantage of it if you do own some common stocks. When major changes or merges might happen you could have a say in it because of the amount of stocks you hold with a given company. Voting can happen during a business’s yearly shareholders’ meeting or by mail via proxy.

If you want the maximum possible gains over a long time horizon, include in your portfolio the strongest players of multiple sectors. Even while the market grows at a steady average, not every sector grows every year. By investing in multiple sectors, you will allow yourself to see growth in strong industries while also being able to sit things out and wait with the industries that are not as strong. Re-balance every now and then to prevent the chances of profit loss.

Although most portfolios are long-term investments, you still want to re-evaluate your investments about three times a year. Why? Because the economy, the stock market and investor preferences are continually evolving. Particular sectors will start to do better than the others, and certain businesses could turn obsolete. A wise financial investment of one year ago may be a poor financial investment today. Therefore, you should keep close tabs on your portfolio so that you can adjust it as needed.

Try an online broker if you can do your own research. The trading commissions for online brokers will make it more economical than a dedicated human broker. The money you save goes right into your pocket, though. Excessive fees are an enemy to long-term success as an investor.

It is not a good idea to invest too much money into your own company. While you might feel you are doing right to support your employer by buying company stock, your portfolio should never hold only that one investment. For example, if your company ends up going bankrupt, you’ll have nothing to fall back on.

It’s fine to invest in stocks that are damaged, just not damaged companies. When a stock has a temporary drop in price it is a great time to buy, but it is also important to be certain that the decline is really temporary. When company’s miss key deadlines or make errors, there can be sudden sell offs and over-reactions which create buying opportunities for value investors. But, companies that have been through a financial scandal might never recover.

When investing in stocks, it is critical that you employ a sound investment strategy. You must be intelligent and well informed. You don’t need a business or finance degree, but being informed on company activities is important. You can begin to make money quickly with these tips.

Advice And Tips For Investing In The Stock Market

There are many hurdles to be overcome for investors in the stock market, even if they have been involved for years. You have the chance to make money – and to lose money. By following the advice in this article, you will be able to invest your money wisely, and see a profit in the long run.

Keeping things simple can really be effective in life, and this applies very well to the stock market. Keep all your investment activities simple so that you don’t take unnecessary risks in the market.

A long-term plan is wise if you want to make a lot of money from a stock market investment. You will find more success when your expectations reflect the realities of trading, rather than attempting to look for a crystal ball that doesn’t exist. Plan to keep your stocks as long as it takes for them to be profitable.

Keep in mind that there is a lot more to a stock than an abstract asset that you can buy and sell. While you are a stock owner, you own a part of a company. You are generally entitled to some dividends or claims on assets. Sometimes, stocks even come with the chance to vote on issues affecting the company that you are invested in.

Keeping six months of living expenses in a high interest account provides a lot of security. Then if a sudden emergency happens, like an extended period of unemployment, or a medical emergency, you have enough cash to carry you through the rough patch. Do not sacrifice your security by having this cushion tied up in investments you cannot access quickly.

When you make the decision as to which stock you are going to invest in, you should invest no more than 10% of your capital funds into this choice. This way if the stock does go into rapid decline at a later date, the amount of risk that you have been exposed gets greatly reduced.

The return you desire should influence the type of stocks you purchase, for example, if you need a high return, look to stocks that are doing better than 10%. Find projected earnings growth and dividend yield to estimate likely stock returns. If your stock’s yield is projected to grow 2% with 12% projected growth in earnings, you hve a chance to earn a 14% overall return.

Don’t try to make money too fast and your patience will pay off. History has shown that people who steadily invest even sums of money over time do better in the long run. Figure out how much of your monthly income you are comfortable investing. Next, invest regularly and be certain to stick with it.

If you value the assistance of a broker, but want the option of also trading on your own, look for a broker that can offer you review of Extreme Home Paycheck both online and full-service options. This way you can just dedicate half to a professional and just handle the rest of your investments on your own. This division allows you to have the help of a professional and complete control over your stock actions.

When you first start to invest your money, take into account that profits don’t come right away. Many times, specific company stocks can take one to three years to show positive movement, and inexperienced investors pull their money out too soon because of fear, ignorance or impatience. Patience is key when it comes to the stock market.

Again, there are lots of ways you can protect your money’s safety when investing in stocks. Use this advice to make safer and more successful stock market investments.

Making Money In The Stock Market: What You Need To Know

Jumping into stocks is an appealing investment, but you need to know what you’re jumping into. This article will discuss some of the most important tips that you should consider before purchasing stocks and risking your hard earned money. Continue reading this article for more information.

Do not forget that stocks that you purchase and sell amount to more than mere pieces of paper. When you own stocks, you may also get voting rights and other benefits. This gives you a claim to assets and earnings. Sometimes you are allowed to vote in big elections concerning corporate leadership.

Have cash on hand for emergencies. Keep this money in an interest bearing account, that can be easily accessed. Six months of living expenses is good rule of thumb. If you are facing unemployment or an unforeseen bill, it will come in very handy.

Treat your stocks as if they are and interest in your own company, instead of just tickets to trade. Carefully evaluate and analyze a business when determining the value of the stocks you have invested in. This will ensure that you consider each trade carefully before making any moves.

Choose a broker that works both full service as well as online in order to have the most flexibility. This way, you can let the broker handle a part of your portfolio while you work with the rest of it. You will have control as well as professional assistance.

If you are new to the stock market, you need to realize that success may not come quickly. It usually takes several months for stock prices to rise, and many people don’t have the patience to wait it out. When you get involved with investing, patience is going to have to be something you’re good at managing.

Remain within your comfort zone. If you are investing on your own, using a discount or online brokerage, only look at companies that you know something about. A company that invests into oil rigs is a lot harder to understand than a landlord company. Leave these types of investment decisions to an expert adviser.

Never overly invest in the company that you work for. Although it seems good to support your company by owning its stock, there are certain risks involved. If something happens to the company, your stock investment and wages will be both in danger. Having said that, if the shares are discounted for employees, there might be a bargain there.

It’s fine to invest in stocks that are damaged, just not damaged companies. A bump in the road for a stock is a great time to buy, but the drop has to be a temporary one. A company that made a fixable mistake can make a stock drop, but not the value. Although, you have to keep in mind that companies which have had prior financial indiscretions have a higher chance of failure and possibly will not recover.

Don’t listen to unsolicited stock recommendations. Pay heed, of course, to the investment professionals you hire for recommendations, particularly if they take their own advice and do well by it. Do not pay attention to anyone else. Conducting research and doing the necessary homework on your own pays the most dividends in getting you prepared to invest, especially when you use this research and homework in lieu of advice that is given to you by people who are paid to provide it.

Many people try to make big profits with penny stocks, while ignoring the steady long-term growth and compounding interest of blue-chip stocks. In addition to considering those companies who have the potential to grow, consider companies that are already well established. These large companies are very reliable in their growth. Therefore, their stock is probably going to do very well on a consistent basis.

A cash account is an important tool for new investors, as opposed to a marginal account. Cash accounts provide a good amount of return without a huge risk, leading to smaller losses if they don’t do well.

Many people are tempted by the stock market, with the opportunity to make a lot of money. But, it is essential to first gain a http://marksrealreviews.com/home-earning-system-scam thorough understanding of the investment process. Follow the advice that has been listed here and you will be on your way to making smart investments.

Stock Market Tricks And Tips That Will Surely Work

Entering into the stock market is something that appeals to many, but it is a decision that should not be taken lightly. In this article, you will find helpful tips and tricks to make the most out of your investments. Continue reading to find out more.

Do not have unrealistic expectations about your investments. Common sense tells us that you cannot get rich overnight in the stock market unless you invest in many high risk ventures. This is, of course, a faulty strategy because of its high risk of failure. Keep this in mind, play it safe, and avoid these costly investing mistakes.

To maximize profitability, think long-term. Realistic expectations will increase your successes far more than random shots in the dark. Hold stocks as long as you need to so they’re profitable transactions.

Spread your investment money out among different stocks. Put no more than 10 percent into any one stock. If the stock ends up plummeting in the future, your risk will be reduced.

A basic index fund provides returns that typically match the 10% annual market average. If you intend to pick individual stocks, you want to select ones that offer better returns than this. To estimate what return you’ll receive, research the expected earnings growth rate then add it to the dividend yield. A stock which yields two percent but has twelve percent earnings growth is significantly better than the dividend yield suggests.

Don’t invest too much into any company that you work for. Although buying stocks in your employer’s company may seem loyal, it does carry a significant risk. If your company begins to not do well, not only will your income be at risk, but so will your portfolio. Yet if employees get discounted shares, then you might consider investing a portion of your money.

Do not invest a great amount of money in the stock where you work. While it may be nice to support your business by holding plenty of company stock, you will want to diversify your portfolio more. If your portfolio consists mainly of the company you work for, like it was with many employees at the doomed energy giant Enron, you could possibly face financial calamity. A safe stock portfolio should be a mix of different stocks.

Steer clear of stock market advice which you did not actively seek. Certainly listen to your own financial advisor, especially if they hold what they recommend and are http://marksrealreviews.com/500-cash-club-scam personally doing well for themselves. Ignore everyone else. A significant amount of stock advice comes from those who are paid to distribute the information and does not equal doing your own homework and research.

Keep an open mind when dealing with stock prices. It is impossible to ignore this absolute rule: the more money you pay for an asset as it relates to its earnings, the lower you can expect the return to be. A stock that might look like a horrible buy one day at $50, might drop over a week and be a steal at $30, the next week.

Develop a great strategy for investing, and stick with that strategy. It all depends on what you’re looking for. For example, some stocks quickly climb up and down the ladder and require constant focus, yet might pay off huge in a short time. Other stocks are meant to be long-term investments. No one formula for success exists, find a formula that you are comfortable with for investing.

Many people are enticed by the stock market. Yet properly educating yourself in the subject, and making the right choices when investing is always your priority. Use the advice provided to you and you are sure to make wise investments.

Setting Your Business Up For Success – Social Media Techniques That Work

More and more people are using social networks. You may be surprised, in fact, as to how many of your existing customers are on these sites. You need to make sure your business is also on these sites. Explore the many social networking sites, and create a marketing campaign for the ones that best fit your business mix. This is a great way to form relationships and create new customers.

It is always best to plan a course of action when delving into the world of social media marketing. Identify who specifically will maintain and care for the page, the kind of layouts you prefer and just how many hours you are willing to invest in this project. A timeline is necessary if you are to be successful. Stick to your plan as firmly as you can, and you will find success in social media marketing.

You may want to either write a blog for someone else’s site or let someone else write a guest blog on yours. This can easily generate more traffic for bother you and the guest blogger. If you do a guest blog, get the permission of the host to leave a link to your site. Also, afford your guest bloggers a similar courtesy. These blogger’s followers will probably investigate your website from either their blog or your own post.

Look into all the options that are available to you. Each social networking site is different, and knowing these differences can help you to make the best use of your time. One site may work better for you than others and may need more of your time.

Register for Yahoo and take a look at questions posed on Yahoo Answers. This website lets users post questions and receive answers from others who may have the information they need. Find questions that are relevant to your business. Answer the questions in an astute and professional manner, and provide information about your business in your answers. You could quickly become an expert by providing quality answers, in a particular category.

It is crucial that you strategically place your ads where they will attract the most attention. Placing your ad in a highly noticeable spot on the page will increase the chances that people will click on your ad and visit your business, thus increasing your sales.

When working with social media and using it to promote your business, you must be prepared for any negative feedback that comes with it. It is great when your followers love your products and company, but you have to deal with the negative side also. Do not turn your back on it but face it head on and help those customers who are unhappy.

Have you consumers fill up surveys about their habits when it comes to social networking. If respondents indicate that they devote an hour or more daily to browsing social media sites, you should take advantage of that fact and create a profile for your business. If your target audience does not care about social marksrealreviews.com/tai-lopez-social-media-marketing-agency-program networks, perhaps you should focus your efforts on something else.

Do some research with regard to social networking. You may already be profiled on Facebook, but remember to using social media professionally is quite different than just talking to your friends. The Internet is full of information that can help you. You can also talk to professional social media marketing coaches to get help.

As you can see, social media websites are a great way to market your business. You can broaden your customer base while still engaging your existing clientele and boast about your wares to the world at large at the same time. Check out social media marketing, and you’ll soon see how much it can benefit you.

Use These Techniques For Stock Market Investing

There is a huge amount of information out there about investing. If you read all that is written about investing it would take you an extremely long time and leave you more confused than before you began reading. What do you need to learn about investing? Keep reading to find out.

Plan ahead carefully if you want to make as much money as you can by investing in stocks. You will also have more success if you set realistic goals, instead of trying to forecast something that is unpredictable. Hold stocks as long as you need to so they’re profitable transactions.

Stocks are more than a piece of paper that is bought and sold. If you own a stock, you actually own a small part of the company, and you should take that investment seriously. You are then entitled to both claims and earnings on assets. You are also generally given the chance to vote for who should be running the company, and what actions they may take that affect shareholder value.

Make sure that you spread your investments around a little. Investing largely in one sector can come with disastrous results. So if something goes wrong in one stock, you have the potential to still earn profits from another.

If you wish to target a portfolio for the most long range yields, be sure to have stocks from various industries. Although, on average, the entire market has gains each year, not every part of industry will increase in value from year to year. By having different positions through different sectors, you could capitalize on industries that grow drastically in order to grow your portfolio. Re-balance every now and then to prevent the chances of profit loss.

Check and recheck your portfolio often to keep it on track for success. Why? Because the economy, the stock market and investor preferences are continually evolving. Certain sectors will begin to outperform others, and some companies may even become obsolete. There are many other instances that can occur that can make a big difference on the performance of a particular stock. As a result, it is vital that you regularly analyze your portfolio and make changes as needed.

Resist the urge to time the markets. History has proven that the best results go to those who steadily invest equal sums of money into the market over a long period of time. Just determine what percentage of your income you can invest. Next, invest regularly and be certain to stick with it.

If you are new to stock investing, understand that financial success takes some time, possibly several months or a few years. Most often, it takes time for any stock to build in strength and increase in value, and some find the wait unbearable and will even give up. You need to have patience.

There you go! You now have the basic information about why you should invest and how to do it. While you may have not planned ahead as much during your youth, AWOL Academy by MarksRealReviews.com sometimes planning is essential. After learning more about investing, start using this knowledge for your own benefit.